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Done-for-you · every Monday

Every Monday,
know what's working
— and what to kill.

Send us your Stripe, GA4, and ad reports.
We analyse everything and deliver one plain-English memo.
No dashboards. No setup. Just the signal.

Get your first memo free → See a sample ↓
Reads: Stripe Google Analytics 4 Meta Ads Google Ads Mailchimp + more

The problem

You have the data.
You just can't hear the signal.

Every week founders jump between Stripe, GA4, ad managers and email platforms — and still walk away unsure what actually moved the needle.

I have Stripe open in one tab, GA4 in another, my ad manager in a third — and I still don't know what drove growth last week.

— Bootstrapped founder · every Sunday night

I know I should review my numbers weekly. I never do. By the time I look, the moment to act has already passed.

— $18k MRR founder · Indie Hackers

We're making decisions based on vibes, not data. Our competitor moves faster because they actually know their numbers.

— Head of growth · 6-person B2B SaaS team

What you get every Monday

Five bullets.
Everything that matters.

This is the real output. Not a chart. Not a dashboard. A memo that tells you exactly what to do next — before your first coffee.

SaaS Signal — Weekly Business Memo Sample report
Week of Monday, May 19  ·  Acme SaaS  ·  $22k MRR

Top growth driver

Google Search drove 68% of new trial signups this week, up from 41% last week. Your "free audit" landing page converted at 9.2% — double your average. Scale this ad group. The creative that's working: specificity over claims.

Biggest churn signal

3 customers who signed up 14 days ago haven't logged in since day 2. They're all on Starter. These accounts churn at 80%+ if not reactivated by day 21. Send a personal email today — not a drip, a real one.

Best-performing channel

Your Tuesday newsletter hit a 34% open rate and generated 7 demo requests — highest email-to-demo ratio in 8 weeks. The subject "What I'd do with your $10k ad budget" outperformed every promo subject you've tried.

One thing to stop

Pause your Meta Ads retargeting campaign. $340 spent this week, zero conversions, 0.4% CTR. Audience pool exhausted. That budget moved to Search would generate ~9 more trials based on this week's CPA.

One thing to double down on

Your Zapier integration is becoming a real acquisition channel. 11 signups came directly from Zapier's app directory this week — zero spend. Get listed on Make.com and n8n this month. This is free growth.

How it works

Three steps.
Five minutes of your time.

01 · Every Friday

You share your reports

Export your weekly numbers from each platform and email them to us. No account access. No API keys. Just the data file you'd look at yourself.

  • Stripe weekly CSV export
  • GA4 weekly summary
  • Ad platform spend report
  • Email stats (optional)

02 · Over the weekend

We do the analysis

We read every number across all your sources, find the real patterns, spot the risks and opportunities, and write your memo in plain English.

  • Cross-source pattern matching
  • Week-over-week comparison
  • Anomaly detection
  • Action prioritisation

03 · Monday morning

Your memo hits inbox

Before you open Slack, your 5-bullet brief is waiting. Read it in 3 minutes. Know your one move. Start the week with clarity, not confusion.

  • 5 specific, actionable bullets
  • No jargon, no charts
  • Actions, not observations
  • Reply anytime with questions

Who this is for

Built for founders
doing too much alone.

★ Best fit

Bootstrapped SaaS founders

Solo or 1–5 person team, $1k–$100k MRR. Running paid ads and multiple acquisition channels but no dedicated analyst. Making decisions manually across tabs and gut feel.

✓ You use Stripe + GA4 ✓ You run at least one paid channel ✓ Nobody owns reporting full-time ✓ You've missed a trend you wish you'd caught

Good fit

Growth leads at small SaaS teams

Head of growth or marketing at a 5–25 person company. Responsible for results but spending too much time in spreadsheets instead of actually growing.

✓ You own multiple channels ✓ You report to a founder weekly ✓ Your BI tool gives data, not decisions ✓ You want something fast and clear

Good fit

Small performance marketing agencies

Managing 5–30 clients with a 3–20 person team. You need a consistent weekly signal across accounts without burning hours on routine reporting.

✓ Recurring client reporting needs ✓ Small team, large account count ✓ Clients want insights, not raw data ✓ Time is your scarcest resource

Not the right fit

Enterprise teams & heavy BI users

If you already have Looker, a data team, or a dedicated analyst, this isn't for you. We're not a replacement for full BI infrastructure.

✕ Already have an internal analyst ✕ Need custom dashboards or raw data ✕ Enterprise procurement requirements ✕ Need real-time alerts

Pricing

Simple pricing.
No surprises.

$29

per month · cancel anytime

✦ First memo free
Start with a free trial →

Just email us to get started. Setup: 5 min.

  • Weekly 5-bullet business memo, every Monday
  • Up to 2 data sources (Stripe, GA4, ads, email)
  • Week-over-week trend tracking and context
  • Plain-English action items, not observations
  • Reply anytime with follow-up questions
  • No tools to set up. No dashboards to learn.
  • Cancel anytime — no contracts, no friction
Managing multiple client accounts? Agency plan available for teams with 5+ clients — reach out for pricing.

Common questions

Questions we get every week.

You email us a simple export — a Stripe CSV, a GA4 weekly snapshot, and your ad platform's weekly summary. No API keys, no account access, no passwords. Just the data file you'd look at yourself. Most founders spend under 5 minutes on it each Friday.
You only share exports — not live account access or API credentials. We treat your data as strictly confidential, never share it with third parties, and delete raw files after each memo is written. You keep full control of your accounts at all times.
That's completely fine. We work with whatever you have. If you only have two sources, we write a sharper, more focused memo with those two. The more data, the richer the signal — but a 2-source memo is still infinitely more useful than none at all.
We analyse the numbers you share and surface what the data already shows — translated into clear, plain English. We flag patterns, anomalies, and week-over-week changes. You're still the decision-maker. We just make the decision much easier to reach.
Yes — just reply to the memo email. Every memo comes from a real inbox. Want to dig deeper on a specific signal? Ask us to compare two channels? Explore a number further? We'll respond. This is a human service, not an automated report.
Reply "cancel" to any memo email and you're done. No forms, no 30-day notice periods, no friction. We'd rather you come back when the time is right than feel trapped in something that isn't working for you.

Start Monday with clarity,
not confusion.

Your first memo is free. No credit card. Send us your reports and see what the signal looks like.

Get my first memo free →

Reply within 24h · Delivered Monday morning · Cancel anytime